The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and ready to engage, reports Ogilvy Noor’s Shelina Janmohamed and Nazia Du Bois. The Arab Spring has dominated news headlines since December of lastContinue Reading…
If you have a brand that you are aiming to sell to Muslim consumers – a global market estimated at $2.1 trillion annually – then the first thing you need to get a handle on is your halal status. It’s up to youhow halal-friendly or halal compliant you are, butContinue Reading…
Most Americans know the term halal-if they are familiar with it at all-as the Muslim system of dietary regulations. Adnan Durrani wants consumers to understand halal in different terms: “Wholesome and pure. Sustainable, fair trade, and just practices in terms of the environment and animal welfare.” Durrani is the founderContinue Reading…
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