Trebor XXX Mint ; I remember personally having these back in the days.
Due to the Cow not being slaughtered in accordance with Shari’a hence the beef gelatine is Haram.
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Some background to the history of this brand.
The brand was first made in 1935. Trebor was sold to Cadbury in 1989.
In March 1988, the brand gave a £250,000 sponsorship to the England national football team, over three years.
In April 2015, a new series of adverts for the mints (the first in over ten years) was produced by Wieden+Kennedy London.
Trebor was founded on 4 January 1907 in south west Essex by W.B. Woodcock, Thomas Henry King, Robert Robertson, and Sydney Herbert Marks from Leytonstone and was located on Katherine Road (at Shaftesbury Road) in Forest Gate, London E7. The name Trebor, which is “Robert” spelled backwards, was registered as a trademark four days after the end of World War I. On 18 April 1944, the factory in Katherine Road was hit by a German bomb. It bought Moffat toffee in 1959, and Jamesons Chocolates in 1960.
By the end of the 1960s, the company was exporting to over fifty countries; 20% of its output from its three factories was exported. The largest export market was the United States. Up to 1966, it had doubled its exports in four years. In the 1967 Birthday Honours, the Chairman John Marks (son of the founder, and who died in December 1980) was appointed a CBE for the company’s exports; he was president from 1956 to 1959 of the Cocoa, Chocolate and Confectionery Alliance.
By the end of the 1960s, Trebor XXX Mint it was the fourth largest confectionery manufacturing group in the United Kingdom; its main competitors were Rowntree Mackintosh Confectionery and Cadbury. Early advertising used the jingle, “Trebor mints are a minty bit stronger”.
In January 1969, it bought the confectionery interests of Clarnico. In 1970, John Graham Marks (29 September 1930 – 31 October 2012), the grandson of the company’s founder, became chairman of the company, and owned the company with his brother Ian; the company was family run and also had a Christian paternalistic ethos. In 1981, the company discontinued night shifts, as it believed that night shifts were possibly damaging to family life.
In December 1985, it bought Maynards for £7.5m. In the middle of the 1980s, the company was the British market leader in branded mints and boiled sweets.
