Kelloggs is one of the first items we came across people were eating without knowing these were haram hence we started this campaign in 2012!
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The History
Will Keith Kellogg once estimated that 42 cereal companies were launched in the breakfast-food boom during the early years of the 20th century. His own venture, founded as the Battle Creek Toasted Corn Flake Company, was among the last, but it outlasted most of its early competitors and has dominated the ready-to-eat cereal industry. The Kellogg Company, as it was ultimately named, followed a straight and profitable path, avoiding takeovers and diversification, relying heavily on advertising and promotion, and posting profits nearly every year of its existence.
Kellogg’s Corn Flakes Are Born
By the time Kellogg launched his cereal company in 1906, he had already been in the cereal business for more than ten years as an employee of the Adventist Battle Creek Sanitarium run by his brother, Dr. John Harvey Kellogg. Dr. Kellogg, a strict vegetarian and the sanitarium’s internationally celebrated director, also invented and marketed various health foods. One of the foods sold by Dr. Kelloggs Sanitas Food Company was called Granose, a wheat flake the Kellogg brothers had stumbled upon while trying to develop a more digestible form of bread. The wheat flake was produced one night in 1894 following a long series of unsuccessful experiments. The men were running boiled wheat dough through a pair of rollers in the sanitarium basement. The dough had always come out sticky and gummy, until by accident the experiments were interrupted long enough for the boiled dough to dry out. When the dry dough was run through the rollers, it broke into thin flakes, one for each wheat berry, and flaked cereals were born.
Commercial production of the Granose flakes began in 1895 with improvised machinery in a barn on the sanitarium grounds. The factory was soon in continuous production, turning out more than 100,000 pounds of flakes in its first year. A ten-ounce box sold for 15 cents, which meant that the Kelloggs collected $12 for each 60-cent bushel of wheat processed, a feat that did not go unnoticed around Battle Creek, Michigan.
In 1900 production was moved to a new $50,000 facility. When the new factory building was completed, Dr. Kellogg insisted that he had not authorized it, forcing W.K. to pay for it himself.
Meanwhile, other companies were growing quickly, but Dr. Kelloggs refused to invest in the company’s expansion. Its most notable competitor was the Postum Cereal Company, launched by a former sanitarium patient, C.W. Post. Post added Grape-Nuts to his line in 1898 and by 1900 was netting $3 million a year, an accomplishment that inspired dozens of imitators and turned Battle Creek into the cereal-making capital of the United States.
In 1902 Sanitas improved the corn flake it had first introduced in 1898. The new product had better flavor and a longer shelf life than the 1898 version. By the following year the company was advertising in newspapers and on billboards, sending salesmen into the wholesale market, and introducing an ambitious door-to-door sampling program. By late 1905, Sanitas was producing 150 cases of corn flakes a day with sales of $100,000 a year.
