Jammie Wagon Wheels ; I remember back in Pakistan travels these were consumed regular on plane travels due to lack of education of reading the ingredients on the packets.
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In regards to this Wagon Wheels consist of two plain biscuits that are sandwiched with marshmallow and coated in chocolate. This version of the classic biscuit snack contains a layer of jam, too.
Some background history on this brand as follows.
There’s always a lot of debate as to whether our favourite chocolate bars have got smaller since we enjoyed them as children, or whether we just remember them differently as they looked so much bigger in our little hands back then. In the case of Wagon Wheels, Burton’s Biscuits (who also make Maryland cookies and Jammie Dodgers, yum) say it’s just that: our grubby digits have got bigger and Wagon Wheel’s definitely haven’t got smaller. Unless anybody has got an old Wagon Wheel from thirty years ago preserved at the back of their cupboard, I guess the argument will rumble on…
They were first introduced to the UK at the Olympia Food Fair in 1948, as ‘Weston Wagon Wheels’. The biscuits themselves were round by design, to replicate the wheels on a wagon (I expect you’d worked that out for yourself) and were an attempt to cash in on the popularity of the Wild West at that time. Their creator, Garry Weston was the son of Willard Garfield Weston, a business man, MP, philanthropist and, in 1966, the ‘second most profitable merchandiser in the world’. Wagon Wheels began being manufactured from a factory in Slough (then in Buckinghamshire, now in Berkshire) until production moved to Llantarnam in South Wales in the 1980s. Garry and his two brothers took over his father’s foodstuff business in the UK, Canada and Australia and all three countries got to (and indeed, still do) enjoy the gooey deliciousness of Wagon Wheels. There are a few differences: Australia adds jam to their Wagon Wheels as standards, while in the UK we don’t, although we do now produce a jammy edition. (We have also enjoyed caramel and orange versions in the past.)
And obviously, as we’ve already learnt, the Oz version is bigger in diameter than our own but we win in the thickness department; the UK is definitely more generous with the filling. And as for the Canadian Wagon Wheel? It is much smaller than both the others, with raspberry jam in the centre of the marshmallow.
