Lucky Charms Cereal; General Mills responded so these are not Halal or Kosher or Suitable for Vegans
Thank you for contacting General Mills.
The gelatin in the marshmallow pieces (marbits) is derived from pork skins and are not kosher.
Thank you for your interest in General Mills. We hope this information is helpful to you.
Sincerely,
Justin Rogers
Consumer Relations Representative
##:19061129
Some history about this brand.
Lucky Charms cereal debuted in 1964 with bells, fish, arrowheads, clovers, and x-shaped oat pieces alongside marshmallows shaped like green clovers, pink hearts, orange stars, and yellow moons.
The cereal was created by product developer John Holahan. He developed the original prototype by experimenting with Cheerios cereal pieces and chopped-up pieces of his favorite candy – Circus Peanuts.
Lucky the Leprechaun debuted on St. Patrick’s Day in 1964 with full-color print ads in Sunday comics and comic books plus animated television ads.
The cereal pieces were updated with a touch of sweetness in 1967 with a sugar frosting.
Most famously, however, are the marshmallow bits, or marbits as we like to call them at General Mills. The ever-changing, colorful marbits have delighted consumers of all ages for nearly 60 years. Over forty new marbits have been introduced over the years. Surprisingly, the only remaining original marbit is the pink heart.
In 1975, the first new marbit was introduced – the blue diamond! Shortly after its introduction, Waldo the Wizard briefly replaced the Leprechaun.
The blue diamond was followed by a second new marbit in 1983, the purple horseshoe. The red balloon was added in 1989 to celebrate the 25th anniversary of Lucky Charms.
