Daim is it Halal? ; This is the yogurt version which we have investigated and created the content
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Daim is it Halal? Yes but not this version of the product as you can see from the image.
Some background on the Daim product.
This is a Swedish/Norwegian candy bar. It is chocolate and has a caramel center that is lightly crunchy and includes almonds. The bar was created by a company called Marabou in Sweden. The product was released in 1950. This was always intended to be a product made to compete with the Heath Bar, which was very popular at the same time.
Crunchy candy bars were new and interesting at the time that the Daim Bar was made. The original Vice President of Marabou even inquired about licensing the Heath Bar for his own use in Sweden. The Heath Company refused to allow this, but they did share a list of the ingredients that they used in their Heath Bar product.
Marabou went ahead and created their own candy bar using the ingredients from the Heath Bar recipe. They tested until 1952 and finally found a product that they were happy with. The product they had created was sold in Sweden and Norway under the name Dajm. Finland received the product in 1963 and Denmark in 1971. It was renamed Daim in 1990. It was sold under the name “Dime” in the UK and Ireland.
Kraft Foods bought the product in 1993. Kraft then moved the candy bar to their spin-off called Mondelez International in 2012. The candy bar was given a boost in 1995 by a clever commercial that was directed by John Lloyd. The commercial featured Harry Enfield, who was a comedian. He was a salesman in the ad and explained that the candy bar was “smooth on the outside, crunchy on the inside”.
