Are Rubicon products suitable for Halal consumption?
“Rubicon is a soft drinks company and has been making soft drinks for over 30 years.
Following the development of modern analytical equipment it is now possible to detect miniscule traces of alcohol in the majority of soft drinks including fruit juices. These trace levels of alcohol can either come from the process used in the production of the flavourings that are used in some soft drinks or from the fruit juice. For example, modern analytical equipment will show trace levels of alcohol in an orange or a mango picked straight from the tree.
Flavourings are added to many thousands of food and drink products right across the UK Food Industry because they are an essential component in delivering and maintaining the individual products unique, chararacteristic taste profile preferred by their consumers.
These trace levels are so miniscule that they have no effect on the smell, colour or taste of the product and so bears no trace of its original nature. The body metabolises the alcohol faster than it is consumed, meaning it can have no possible intoxicating effect.
We are a soft drinks company specialising in making soft drinks and as such we are not in a position to define whether our soft drinks are Halal or not. However we have shared this information concerning our products, as have other soft drinks companies, with the GMWA (www.gmwa.org.uk/foodguide2) and the Muslim Law (Shariah) Council UK. Their view has been clear, that:
‘Having studied the documents submitted to us regarding the composition and the procedure involved in the production of our soft drinks, they are in compliance with the rules of Shariah and therefore are Halal for Muslims to consume.'”
(Source Rubicon Exotic FAQ Website)
By: Shaykh Asif of Halal or Haram Team
